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Gym Franchises Have Evolved with the Modern Consumer
Technology is everywhere. One of its most helpful places is in gym franchises, not just for the fitness enthusiast but also for the franchise owner. It shouldn’t be surprising. We always use apps to monitor our health—everything from step counters to sleep monitors and even an ECG app! Why not use tech to find our healthiest selves through fitness?
For anyone considering opening a gym franchise, technology could be the key to a successful investment.
The Modern-Day Gym Franchise Industry
Before owning a gym franchise, most investors look at the industry to decide if that’s where their investment dollars should go. Good news! The fitness industry is a juggernaut worldwide, with a global value of over $87 billion.
The pandemic has reprioritized many people’s views on their health and fitness levels. Gym memberships are zooming upward. Gym attendance was up 9% in February 2023 compared to the same month in 2020, just before lockdowns were ordered.
Why? People are accessing the better equipment gyms offer as well as reconnecting socially. 30% of gym members go to the gym to break a sweat and socialize. People form communities at their fitness centers, and that helps them stay motivated and accountable.
For several years, the fitness industry has consistently grown by around 8.7% (exempting the pandemic years). It’s not necessarily due to increasing membership prices but increasing membership numbers. More people are prioritizing their health through working out and maintaining physical fitness.
These are promising statistics for anyone looking to buy a gym franchise. The cost to open a gym franchise can earn its ROI depending on the franchise model and initial investment outlay.
How Technology is Improving Fitness and the Future of Gym Franchises
The best gym franchises already keep up with the latest fitness science, so it stands to reason that tech is next. Today, people track their health as easily as they check their social media.
One thing people did learn from working out at home was how wearable technology could elevate their workout. Wearables maintain contact with the skin to measure minute changes in body temperature, blood pressure, heart rate, and movement (such as how the wearer’s arm swings when walking to equate that to steps taken). The more refined the technology, the more accurate the measurements and the more data can be tracked.
People rely on wearables to tell them how many miles they’ve walked or run, how many calories they’ve burned, how many minutes they’ve maintained a fat-burning heart rate, and even how much restorative sleep they’ve gotten to recover their muscles.
The hard part is having so much information at our fingertips—literally through our mobile devices. How do we utilize that technology to read our health markers and understand what we’re seeing? It may be as normal as checking our social media, but without guidance, how are we to know if what we’re doing in the gym will improve the correct data points?
There are fitness apps for just about every aspect of health, from weight loss to oxygen intake to the number of steps we take to how we sleep at night. Analyzing all of that can get confusing at best, and misleading at worst.
Modern-day gym franchises are providing ways for gym attendees to collect real-time data while also providing coaching to help them understand it.
The RiseUp Fitness gym franchise utilizes data in a way that is not only useful and motivating but is also forward-thinking and innovative for both gym-goers and franchise owners alike! It’s a way to help the data make sense and keep the participants excited about working out. Franchise owners can see how it helps member retention every single day.
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RiseUp Gym Franchises Build Up Franchise Owners
At RiseUp Fitness, we understand how important motivation is, so we show up for our franchise owners the way we do for members. We love helping people become their best version in business and fitness! Our franchise model reflects the best gym franchise support based on what we know works for our business, and it starts with the following:
- Start-up training at our headquarters.
- Expert advice on site selection, build-out, equipment, and more.
- Continued support, including phone and email conferencing for assistance in daily operations.
- Ongoing training and coaching, including on-site field visits as needed.
- Resources include our confidential operations manual for operational procedures, data reporting, and anything else that may arise.
- Vetted technology tools for the smooth operation of the administrative needs of the business.
- Digital marketing support, including corporate resources and marketing collateral, to work in tandem with your business.
- Website, onboarding, client tracking tools, and more!
Now is a great time to invest in a gym franchise that motivates members, incorporates the latest technologies, and changes people’s lives through culture, coaching, and community! Contact RiseUp Fitness to learn how you can be a part of it all!