What am I required to do as a franchisee, and what can I do on my own?

by | Oct 4, 2024 | Fitness | 0 comments

So, you’re seriously considering opening a franchise – congratulations! It’s time to get into some of the nitty gritty details so you can make the best choices moving forward. It’s important to understand exactly what requirements are on you, as a franchisee, and where you have the freedom to be creative.

Let’s start with the things that will be required of you as a franchisee. One of the most important aspects of franchises is their branding – or the look and feel of every franchise. The consistency of branding through your advertising, the layout and style of your location, and the equipment you feature should stay consistent with all the other franchises. This helps with a number of things, like recognition and trust, as well as assuring customers of what they can expect across locations. If you’re considering a fitness franchise like RiseUp, it’s vital that members know that they’ll be getting the same consistent, excellent workout experience at each studio. Your franchisor will provide all the information and guidelines that you’ll need in order to stay in line with the brand standards. If you were to become a RiseUp Fitness franchisee, you’d have advertising resources and specifics (like logos and colors), as well as receiving the required equipment lists, layout of the gym, and the programming (like workouts!).

Now, what do you get to control? Well – everything else! You’ll be hiring your own team, you’ll be setting your pricing, you’ll be in charge of your bottom line, and you’ll reap the benefits of your location. When it comes down to it, you are the owner. You will be responsible for creating the culture and community surrounding your franchise. You can shape your own schedule, and be your own boss!

All told, your franchisor is not there to micromanage you. The franchisor is there for support, for resources, and to provide you the tools to make your own business successful – but your franchise is YOUR business. If you work hard to make it successful, that success is all yours.